Due to the current situation, many trade fair organizers changed the format of their events to an online platform, including Messe München with its annual IFAT India in Mumbai. The Indian IFAT offshoot has enjoyed growing popularity over the years.
As the times before, we supported our Indian partner FBL Fermenta Biotech with their trade show appearance, which was as usual very professional and included all available media (company and product presentations, videos, social media, chat rooms, etc).
In the course of the event, three product presentations were held, which met with a high response.
With more than 300 conversations and positive feedback, this unusual trade show appearance can be considered a success.